The ‘Fiercely Loyal’ Customer

          With all the changes happening in the supermarket industry, it is easy to be swept up in the new technologies breaching the market. Walmart is dramatically increasing the investment in the online grocery department of their chains. In addition, Amazon’s entry into the supermarket industry with its purchase of Whole Foods has some stores worried about upgrading their online presence.

              However, Reuters/Ipsos conducted a poll that surveyed nearly 8,600 adults from Aug. 12 to Sept. 1 of 2017, which revealed that brick and mortar is not dead. The poll stated that 75% of people who typically online shop for other products said they rarely or never buy groceries online. In addition, almost 60% of all those polled said they never buy groceries online or do so just a few times a year. Consumers showed an overwhelming preference for the shopping experience at their local grocery store, with 62.9% saying it provided the best overall experience, followed by club stores at 13.8%, specialty stores at 9.3% and online retailers at 4.2%.

              Many chains like ShopRite, Stop & Shop, ACME, and others do have online shopping as an option with their main focus remaining on the brick and mortar model. So, while some chains are making moves to innovate the way shoppers purchase groceries, it seems that the in person shopper still dominates the market.



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