Kings Super Markets Implements the Guiding Star Rating System

With 23 stores in New Jersey, Kings Super Markets has begun implementing the Guiding Star Rating System for food nutritional value. Guiding Stars rates food based on nutrient density using a scientific algorithm. Rated foods are marked with tags indicating 0, 1, 2, or 3 stars. The more nutritional value a food has, the more Guiding Stars it receives. If a food doesn’t receive a star – it means it doesn’t meet the Guiding Star criteria.

One Star indicates good nutritional value

Two Stars indicate better nutritional value

Three Stars indicate the best nutritional value

Kings joins more than 1,500 other supermarkets that are currently using the system to aid shoppers in gauging the nutritional values of the foods they purchase.